Overview
Social Listening for Customer Acquisition is an online tool to assist these corporations to 1) find potential customers, and 2) track a list of users by specific events from social networks. We employ both textual and network information, and thus produce a keyword-based relevance score for each user in predefined dimensions, which indicates the probability of the adoption to a product. Based on the score and its trend, out tool is able to pick up the potential customers for different kinds of products, such as suits which are daily supplies and diapers which are sudden needs. In order to get a more robust and accurate relevance score, we filter the user network and only consider the offline close friend network. In addition, we could track users in a more flexible way. Despite of the predefined dimensions, our tool is also able to track users by customized events and catch those who mention the event at an early stage.
Members
Juan DU, Biying TAN, Feida ZHU
Dataset
Twitter, Sina Weibo
Demo
Pinnacle Lab